WOW! Gerflor launches revolutionary new 2023 Taralay Impression Collection

The Taralay Impression Collection, from international flooring and interiors specialist Gerflor, has been completely reinvented for 2023. There is now a wide range of new eye-catching designs, and a brand new loose-lay product that’s bound to be a hit with specifiers and designers searching for sustainable solutions. The new Taralay Impression Collection comes with enhanced durability to withstand areas with heavy traffic, perfect for hardworking commercial spaces. Selected references within the product range are also DSDC accredited for dementia applications.

Finally, with MyTaralay Digital printing, the service offers forward thinking customers, access to some new dynamic finishes and also a customisation offer for any bespoke requirements.

Over twenty million square metres of Gerflor flooring has been installed since the first generation of Taralay Impression. Now, in 2023 this iconic flooring is getting a new look whilst retaining its renowned benefits of durability, being extremely easy to clean and maintain and is providing designers and specifiers alike with a broad range of breath-taking designs.

The new Taralay Impression range from Gerflor is an exceptional collection that delivers four superb solutions for a host of contract applications and is also the perfect choice for high traffic environments. The Glue down installation, Compact, Looselay and the all-new Taralay Hop Compact ranges are all ideally suited for Healthcare, Hotels and other Hospitality spaces, Retirement Homes, Education, together with Offices and Government Buildings, and Retail locations. Each installation option is available in an acoustic (19dB) or compact (8dB) version.

Brand new for 2023...

Taralay Impression is now available also as a loose-lay product and is branded as Taralay Impression Hop. It’s the ideal alternative for new builds or renovation projects, where time is of the essence.

Taralay Impression Hop delivers a vast range of incredible benefits including an adhesive free installation, this reduces irritants such as dust, VOC’s, noise, or unpleasant glue odours. Taralay Impression Hop can also be overlaid on existing vinyl asbestos tiles, saving clients time and money often associated with the removal of these types of surfaces that are harmful to the health and well-being of users. In addition to this, the product range is a sustainable solution that enables up to 30% more sites to be fully operational, immediately after installation, as there is no drying time.

Be prepared to be stunned...

With the all new Taralay Impression Collection, Gerflor makes a significant step change towards the thought process of how people live, work, and inhabit spaces, giving clients a new bold perspective that is both beautiful and also practical with this pioneering and innovative product range.

Taralay Impression provides a unique, stunning, and eco-friendly collection, created with designers and clients very much in mind. It’s where innovative patterns and design concepts meet head-on, to deliver an incredible palette of colours and finishes. Whether they are fun, retro, vintage or inspired by nature, this essential floor covering is a game changer for modern building interiors.

Gallery of new designs...

Choices, choices, and even more choices! With this new collection, Gerflor has delivered 96 exclusive designs, giving designers the freedom to unleash their creativity. With realistic Wood, Mineral, Textile or Graphic effects, these are designs that are sure to inspire a wide range of customers for a wide selection of high-traffic projects. As with the other Gerflor ranges, the Taralay Impression collection provides an immeasurable number of combinations, that can be mix and matched with other floorings, wall coverings and finishing solutions when a unique scheme is required.

With this new innovative collection, the creative and innovative patterns bring together three original concepts: Black and White for chic and retro designs, Biophilia which is nature-inspired designs, together with Happy for those fun and educational environments.

Taralay Impression from Gerflor, also holds on to its existing design roots and thinking with four major influences of various environments, which are in line with design thinking that is currently on-trend.

The Wood finishes provide a structured, textured, or wraparound interpretation that connects humans and the spaces which we live and work in.Nature is an inspired graphic that is simply an ode to nature through the gracefulness of leaves swept up by the wind, lush and thick tropical forests. The Mineral design strikes a balance between neutral and colourful tones with a hint of marble chips and polychrome shades. And finally, the Textile finish depicts the warmth and comfort of a woven surface in natural fibres and blended colours, creating a soft and subtly vintage look.

Design it your way...

Thanks to in house digital printing capabilities, Gerflor gives clients the opportunity to recolour the collection's designs and opens the door to on-demand customisation. Gerflor is at the forefront of innovation, by offering its customers an extensive range of digital printing services, one of which includes MyTaralay Impression. This design service allows specifiers and designers to be truly unique with a host of projects, where floors can be customised to bespoke needs.

With Gerflor’s MyTaralay Impression service, specifiers can make bold design statements, stimulate, and nurture creativity, and can stand out from the crowd by personalising the floors they are specifying. It’s a design service where forward-thinking designers can enter a world of one atmosphere, one style, one floor, but endless incredible possibilities.

Specifiers can also discover 5 unprecedented designs, created by 5 up and coming artists (Bleg,Flatman, Gol3M, Osru, Polkie).

They took advantage of the infinite possibilities offered by digital printing to create custom-made floor coverings. With no limit to their creativity and using their imagination and Gerflor’s MyTaralay design services, the artists were able to visit the world of design and Gerflor thus, benefited from these incredible raw creative juices. These 5 new exclusive designs have now been added to the MyTaralay library and are currently available, in addition to the standard collection. These include:

1/ OSRU ‘Ground-to-Air’

Osru evolves through the art of graffiti and goes from wall to canvas, exploring different techniques: spray, acrylic, watercolour, wood engraving etc. In his My Taralay design, the collection incorporates multi-coloured space. Each intersection causes an explosion of coloured bubbles that interact with each other like an effervescent galaxy.

2/ POLKIE Quirky graphic design

Trained in humanities and then in spatial design, Polkie was entirely dedicated to developing his artistic approach in 2019, having resided in Orange Garden in China. Polkie is all about a bunch of small monsters with their own codes, worlds, and stories in which these characters interact. In his My Taralay design, the collection includes naivety, poetry, and humour.

3/ FLATMAN Sensitivity in aquatic environments

Flatman is passionate about culture and nature. During her training at Emile Cohl (School of Art and Design in Lyon), she learnt to master a graphic language by mixing her creations with various infographic techniques: we are talking about digital art. Flatman began by questioning the role of humans in their environment. Without using anything other than water and seafoam, she focused on the characters, and brings them a kind of serenity. In her MyTaralay design, bathers blend into the sea in an interplay of shapes and counter-shapes created by water and bodies.

4/ GOL3M Mystical panoply

Gol3m, is a multi-faceted painter. It was Joann Sfaar who influenced Gol3m to start creating comics, illustrations. After studying at Émile Cohl (Schoolof Art and Design in Lyon), his first commissions were wall paintings. Fantastical creatures evolving in a luminous atmosphere are born from his hand. In his MyTaralay design, clients will find featured astral art deco figures. Whether they are carnival allegories or characters, the masks are suspended from this celestial vault inmineral colours.

5/ BLEG Short stories & visual poems

A drawing artist, painter and muralist who draws his thick and uniform lines on a multitude of surfaces. Heavily influenced by modern painters of the twentieth century as well as surrealism and street art, Bleg likes to let loose and just go wherever his work takes him. In search of spontaneity and "artistic accidents", his work is characterized by a search for perpetual simplicity.

In is MyTaralay design, the artist sought to capture the movement of a noisy and confused crowd. A design that is somewhere between figurative and abstract that is very rich in its symbolism.

Nav Dhillon, Marketing Manager, Gerflor UK commented, “The new Taralay Impression Collection represents a new dawn for us, in terms of providing our customers with an even more inspiring and striking palette. It’s a flooring collection that’s aimed at delivering both beauty and practicality for our clientsand users. With a host of new and even more realistic finishes, designers can be even bolder in their creativity. The brand new Taralay Impression Hop loose lay solution, is also a massive break through. It can be installed extremely quickly and has the ability to be re-used. Good news for the for the planet! Finally, with the MyTaralay Digital printing service, users can customise their flooring or choose from a refreshed collection, which has been recently updated using the talent of up-and-coming artists, providing specifiers with some very unique, funky, and contemporary designs. Overall, this world class collection and enhanced digital printing service will help our customers to stand out from the crowd.”

Taralay Impression in medical environments

As it has been designed to last and stand the test of time, the Taralay Impression collection is perfectly suited for demanding healthcare setting environments, delivering outstanding acoustic comfort which is essential in acute hospital and care home settings. Taralay Impression provides 19 dB (acoustic version) and 8 dB (compact version) sound insulation. It’s also extremely hygienic and delivers unrivalled levels of chemical and stain resistance thanks to the unique PROTECSOL®2 surface finish, which is an anti-stain shield to make cleaning and maintenance even easier. Its water-repellent effect prevents frequently used staining products, such as betadine, eosin etc from penetrating through the flooring, so that it retains its appearance for years to come.Trust Taralay Impression for all your projects, its guaranteed longevity ensures that you can future proof your building interiors.

When it comes down to its practical usage, the Taralay Impression product range is perfect for rolling loads, it’s easier to move around trolleys and other medical equipment that are on wheels. The acoustic version of Taralay Impression uses high-density foam, which reduces the pushing effort for beds and ambulatory trolleys by up to 15%, whilst maintaining good indentation resistance.

Gerflor products helping us all to age well.

These days, ageing well is a global social challenge. In this context, supporting people who have dementia is the focus of numerous discussions across the world. Gerflor is committed to helping towards ageing comfortably by developing designs and colours to suit these medical conditions.

Gerflor products, including the new Taralay Impression Collection are validated and accredited by the Dementia Services Development Centre (DSDC). This organisation is an independent and internationally recognised centre of knowledge and expertise, dedicated to improving the lives of people with dementia. It recommends floor covering specifications that are best suited to these neurological illnesses.

Gerflor, sustainable innovations for people and the planet...

Gerflor is committed to communicating transparently about the carbon impact of its products and focusing on eco-design, including the use of sustainable raw materials, the sustainability of its products and circular economy.

The Taralay Impression loose-lay product range is easier, quicker, and especially more economically circular. With its Protecsol²: stain resistant water-repellent surface, clients can save water and detergent when used as part of a stringent cleaning protocol. It also withstands wheeled heavy loads (straight or circular) up to 500 kg and has excellent resistance to indentation –0.03 mm (compact)/ 0.08 mm (acoustic). With outstanding stability, even during temperature changes: expansion < 0.03%, and an improved resistance to moisture TVOC < 10 micrograms/m3 it is the incredible solution for commercial applications.

Removal time is reduced by 50% in renovations, without damaging the existing flooring below. Clients can uninstall and then reuse the floor when required. The flooring can be uninstalled without damaging either the surface underneath and can be re-used for another building when required to repurpose the product. Taralay Impression is extremely easy to recycle and qualifies for the Second Life Programme, with the flooring being incorporated back into Gerflor’s production lines. Gerflor also have a unique partnership with Paprec, recycling programmes that are certified by Eucertplas.

As it is 100% recyclable, Taralay Impression Hopmakes the second life easier. This loose-lay system provides a threefold ecological benefit: Installation offcuts can be collected, recycled, and reintroduced into production lines. Recycling the product at the end of its life will be easier and optimisedthanks to simpler and faster removal (50% time saving compared to glue-down flooring). This new product range can also be uninstalled (without damaging the subfloor or the product) and reused in another building. In short, a virtuous circle at every stageof the life cycle. It also contains over 15% of recycled materials, has Reach* Raw Material compliant and improved Indoor air quality: TVOC <10 micrograms/m3 after 28 days.

Technical overview of Taralay Impression –there are two technical solutions:

/ Taralay Impression –The Glue-down installation

Designed to deliver enhanced durability to withstand heavy traffic usage Brand new designs and colours have been introduced into this already popular collection, with all the usual long-standing benefits:sustainable, easy to clean and maintain and is available in a wide range of finishes.

It comes with a revolutionary Protecsol² extra-matt surface treatment, a Transparent wear layer design, a Fibreglass Compact Interlayer, a high-density foam (acoustic version), a Glass fibre grid, a Calendered layer with recycled content, a technical underlay, Available in a compact 8 dB or an acoustic 19 dB version.

2/ Taralay Impression Hop Looselay –a Technical Advanced solution with an exclusive and unique product construction, especially developed for looselay installation. For fast-track renovations.

A stable and expansion-resistant looselay flooring. Comes with a Double Fibreglass + Glass laid scrim reinforcement, for optimum stability and easier product maintenance. The looselay layer that is made of recycled materials, is combined with a technical underlay that improves the product’s adhesion to the floor.

It also comes with a Protecsol² extra-matt surface treatment, a Transparent wear layer design, a Fibreglass Compact interlayer, a Glass fibre grid, a Calendered layer with a recycled content technical underlay, a high-density foam (acoustic version). To beinstalled with the Hop holding tape. Also available in a compact 8 dB or an acoustic 19 dB version.

Learn more about Gerflor solutions, ask for a free sample or contact us to speak to a specialist today by calling 01625 428 922, emailing contractuk@gerflor.com, or visiting gerflor.co.uk for the latest innovations.