Love is in the Air

Valentine’s Day saw the launch of Strand Hardware’s ‘Love Strand’ campaign showcasing why its customers enjoy doing business with the West Midlands-based specialist door and window hardware company.

The integrated campaign, which includes a series of display ads and social media content, focuses on Strand’s ‘differential’: quality products, outstanding customer service and longevity. The company celebrated its 30^th anniversary last year and has a proud family ethos – with long-serving staff, many of whom have worked with the company for more than 20 years.

Says Steve Marshall, who recently joined as its Managing Director: “There’s a lot of love for Strand Hardware. That much is obvious from speaking to customers, many of whom have worked with us for a long period of time.

“This is because we excel in customer service and support our customers, taking time to understand their needs and provide them with the best possible advice.

“As a supplier of specialist products including emergency exit and panic hardware and finger protection, we satisfy a particular niche, which is backed by the expertise, in-depth knowledge of the products and their application, alongside a wider understanding of the market.”

‘Love Strand’ highlights many of the company’s plus points: made or assembled in Britain credentials, positive customer feedback and testimonials, speedy dispatch, quality and durability of products, specification expertise and opportunities for customisation.

Strand Hardware’s owner and chair of the board Catherine Franks once dubbed the company the industry’s “best kept secret”.

“We were so busy doing the job that we forgot to shout about our successes. Reaching our 30^th year in business allowed us to take stock, plan and put in place some changes. This has included promoting what we do…because we do it well.”