ISOVER ROLLS OUT NEW SOUND GOOD FACTOR CAMPAIGN

The Sound Good Factor was developed alongside Isover’s dedicated online information hub, which offers SME housebuilders insight, resources and advice on how to best take advantage of its high-performance acoustic insulation products. Media advertisements as well as a social and video campaign are also included within the new strategy.

Isover’s investment in its new campaign aims to raise brand awareness of its core acoustic products and promote the benefits ofcreating homes with superior build quality. As part of the campaign, 20 of Isover’s trailers will be given updated Sound Good Factor branding.

Jol Berg, Technical Head, Isover UK, added: “A home’s level of noise transference is often used by buyers as a measure of quality. This being said, in order to differentiate their projects, housebuilders must not only ensure their developments meet the current UK building regulations, they must go beyond them.

“Our Sound Good Factor campaign is helping transform houses in Britain into homes of comfort and happiness.”

For more information about Isover’s The Sound Good Factor campaign, visit www.soundgoodfactor.co.uk. For more information about Isover UK, visit www.isover.co.uk.